Privacy Policy and Protection of Personal Information
NOTE: Please read this Privacy Policy carefully before using our website. For the purposes of this Privacy Policy, the company [Loz Hockey (Steve Lauzon)] will be referred to as “THE ORGANIZATION”.
Thank you for visiting THE ORGANIZATION’s website and reviewing this Privacy Policy (hereinafter the “Policy”).
By browsing our website or using our systems or services, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data in accordance with it, where applicable.
This Privacy Policy includes the following elements:
Purpose of the Privacy Policy;
Effective date;
Consent procedures;
Purpose of data collection;
Personal information collected;
Purposes of data processing;
Processing methods used;
Access and control of personal information;
Sharing of personal information with third parties;
Use of cookies and similar technologies;
Retention of personal information.
1. Purpose of the Privacy Policy
Respect for privacy and the protection of personal information are essential to us. Through this Policy, we aim to protect personal information in accordance with applicable laws.
To ensure this protection, THE ORGANIZATION undertakes to collect, process, and share information that identifies an individual only when that individual has consented, unless otherwise permitted or required by law, in which case your consent will not be required.
The purpose of this Policy is to inform users of the reasons and methods by which THE ORGANIZATION, or any party acting on its behalf, collects and uses personal information. It is written in clear language to ensure informed consent.
For the purposes of this Policy, “personal information” means any information relating to an identifiable individual or that allows an individual to be identified. Whenever possible, we will anonymize, pseudonymize, and/or aggregate such data so that it no longer identifies an individual.
2. Effective Date
This Policy is effective as of September 1, 2023.
3. Consent Procedures
We undertake to obtain consent before collecting personal information. Consent may be explicit and may be provided directly by the individual or by their authorized representative.
We prioritize obtaining explicit consent, whether verbally, electronically, or in writing.
If we wish to use personal information for a new purpose, we will describe the intended use and obtain consent again.
In certain situations, such as requests from government authorities, it may not be possible to obtain consent. In such cases, we undertake to disclose such information only in accordance with this Policy, unless required or permitted by law.
4. Purpose of Data Collection
The information collected is used in accordance with the purposes set out in this Policy.
We collect personal information for the following reasons:
- To provide products and services: we collect and process data necessary to fulfill our mission and contractual obligations.
- To maintain and improve our products and services: data collected during your interactions with our services may be used to analyze and improve performance.
- To develop new products and services and for AI: data may be used for research and development purposes, including marketing and communications. Aggregated data may be processed using artificial intelligence. When data is used for analysis or improvement, it is anonymized or aggregated whenever possible.
- To provide personalized services: data allows us to create tools and services that better meet your needs in coaching, player development, and practice organization.
- To evaluate performance: data helps us identify strengths and weaknesses in our services and improve quality, including through surveys.
- To protect users: data allows us to verify identity and protect user privacy.
- To comply with legal obligations: data may be collected to meet legal, regulatory, or contractual requirements.
5. Personal Information Collected
THE ORGANIZATION may collect personal information in various forms, but only through lawful means and for the purposes described in this Policy.
The type and sensitivity of personal information collected may vary depending on the context of interactions.
We protect all personal information collected. The types of information may include:
Contact information
First and last name, email address, mailing address, phone number, and similar data used to communicate with you.
Login credentials
Passwords, password hints, and other security information used to access your account.
Demographic data
Information such as age, gender, country, and preferred language.
Payment data
Payments are processed through secure third-party providers (e.g., Stripe). THE ORGANIZATION does not store full credit card details on its servers.
Subscription data
Information related to your subscriptions to our services, newsletters, and coaching tools.
Usage data (interactions)
Data relating to your use of websites, platforms, and tools.
Examples include:
- Website usage and browsing activity
- Purchase and account history
- Customer support interactions
- Interests and preferences
- Content usage (educational content, hockey drills, practice plans, coaching tools)
- Search queries
- Location data (e.g., IP-based location)
- Analytics data (e.g., Google Analytics and similar tools)
6. Purposes of Data Processing
We use data to:
- Provide and operate our services
- Improve products and features
- Personalize user experience
- Develop new tools and services
- Provide customer support
- Ensure security and detect malicious activity
- Conduct surveys and communications
- Deliver relevant offers and advertising
- Process transactions
- Analyze business performance
- Protect our rights and prevent misuse
- Comply with legal requirements
- Conduct research where permitted by law
Privacy incidents
In the event of a confidentiality incident involving a risk of serious harm, THE ORGANIZATION will notify affected individuals and the appropriate regulatory authority, in accordance with applicable law.
7. Processing Methods
THE ORGANIZATION implements physical, administrative, and technological safeguards, including:
– Secure connections (SSL)
– Restricted access to authorized personnel
– Data access controls
– Use of trusted service providers with high security standards
Despite these measures, no system is completely secure, and some risk remains when transmitting data over the Internet.
8. Access and Control of Personal Information
THE ORGANIZATION ensures that all personal information in its possession is as accurate, complete, and up to date as necessary for the purposes for which it is used.
You have the right to request access to your personal information for verification purposes and to request corrections if it is inaccurate.
If you believe your personal information is inaccurate or if you wish to access your personal information, you may submit a request using the contact details provided at the end of this Policy.
To ensure security, we may need to verify your identity before providing access to your personal information.
There may be circumstances in which we are unable to provide access to your personal information. For example, if access would reveal personal information about another individual who does not consent to such disclosure, or if legal restrictions apply. In such cases, we will inform you of the reasons why access cannot be granted.
If your request concerns data appearing on third-party websites or platforms, please contact those third parties directly.
Processing Time
We undertake to respond to any request for access, correction, or deletion of personal information within a maximum period of 30 days following receipt of the request.
Right to Data Portability
You have the right to request the communication of your personal information in a structured, commonly used technological format, where applicable.
9. Sharing of Personal Information with Third Parties
We do not share personal information except in the following cases:
- With your consent
- With authorized service providers
- For cloud storage (including outside Quebec or Canada)
- For legal compliance
We do not sell or rent personal information.
10. Cookies and Similar Technologies
We use cookies, web beacons, and similar technologies to collect certain information about website visitors.
These may include:
- IP address
- Browser type and version
- Pages visited
- Time and duration of visits
Cookies are used to improve user experience, including remembering preferences and session data.
During your first visit, you may accept or refuse non-essential cookies.
Some cookies are essential and cannot be disabled.
You may also configure your browser to manage cookie preferences.
11. Retention of Personal Information
Personal information is retained only as long as necessary for the purposes described or as required by law.
Data may be stored outside your country and may be subject to local laws.
Once the retention period expires, personal information is securely destroyed.
Only anonymized data may be retained for longer periods.
12. Changes and Contact
We may update this Policy from time to time.
Any reduction in your rights will not be applied without your explicit consent.
We will indicate the date of the latest update and provide access to previous versions.
If significant changes are made, we will notify users appropriately.
Privacy Officer
Steve Lauzon
Email: stevelauzon@lozhockey.com
Address: 30 ch Oscar-Durocher, L’Ange-Gardien, QC, J8L 0G2
For any questions regarding the protection of your personal information, you may contact the Privacy Officer using the contact details above.

